What about the fact that they can *earn* money too?
Surely that's the best incentive.
Discussion
Most people don't know how bitcoin or lightning works, they just see a risky spot to put their money
People have had a lack of understanding of how bitcoin works since it was launched. That's nothing new.
As Satoshi said, "If you don't believe me or don't get it, I don't have time to try to convince you, sorry."
We all get the price of bitcoin we deserve.