This is the fundamental problem with trying to onboard people. I can't find the actual person I'm trying to follow with a bunch of fake accounts popping up. I understand the trade offs, so it's tough to think of a solution. 
Discussion
Its called nip-05 retard
Let's say I just started using Nostr after getting fed up with twitter. I know about Matt Odell and I heard he was here. I try to search for him and that's what I see. Wat do?
You look at the nip-05 identifier and if it's not confirmed, it's not him.
And a new user just understands this inherently?