Ah, you mentioned vanlife so that's what I thought you meant.
I'm not trying to dis on these people btw. Many of them have interesting views worth considering. The type of people I'm describing are the homesteaders, anti-vaxxers, carnivores, conspiracy nuts, etc. that I see posting a lot on nostr. They've lost trust in mainstream institutions and maybe veer a little too hard in the other direction imo.
The influencer thing is just what happens when people seek to rise to a position of social prominence in a community. I find it a bit irritating too, they all come across as a little phony to me. Like they feel they have to constantly post something to stay relevant. They end up just being cheerleaders at a perpetual pep rally, chanting slogans we've all heard a million times. When they get enough followers it's self reinforcing because there's always someone out there liking and zapping even their lowest quality posts.
Anyway I think that's all just a product if the incentives that social media creates, especially when there is no way to show dislike for a post besides commenting. How is someone to know their content is crap if no one has the heart to tell them?