We all want adoption, but adoption does not start with payments. It starts with meaning. You cannot force people to zap and you cannot lecture them into caring. We have to build something worth caring about first.
We are building a new neighborhood here on Nostr, and zapping is part of the experience, but it is not why people show up. They come because it feels different. Zaps are not the only form of value. Relationships, connection and purpose all have value.
Eventually, zaps will take care of themselves. We should not have to explain the rules or etiquette. People will zap because it feels right, not because they were told to.