People get into ruts, being fairly comfortable with their life, even if they know it sucks. It would be easier to persuade them to spend a couple thousand to go vacation with you than to get them to buy btc. But if they do go adventuring, then I think they become orange pillable.
Discussion
that's how i would approach it... adventures make people's brains more plastic, and give ample opportunities to make analogies in fireside tales
for the most part, "orange pilling" is just bashing your head against a brick wall... i've never been inclined to really try and i'm dealing with this pharmacist recently and she just doesn't grasp the value of it, even though her boss, and me both do