A platform-less internet-native micro-transaction economy:
Marketers: Instead of paying a platform for ad views, they pay users directly via zapvertising to see their ads.
Users receiving sats are bootstrapped into the bitcoin economy, even if they've never bought or used bitcoin before
Users' clients use earned sats to pay for relays and any other nostr-enabled services
Correct we need to go back to the essence of commerce: « taste my cheese before you buy » used to be advertising way back when. Users were in control of their discovery : choosing which stall to stop at, what to taste (explore).
Brands will have to do the same in a peer to peer economy. Their ad dollars should be 10x more efficient instead of fighting a keyword race condition controlled by a third party like Google. Direct relationships will change everything
#nostr
