Most of you probably understand that Facebook analyzes the content you post but I don’t think many know that they also analyze what you type and then delete: they analyze what you *don’t* post.

In 2013, Sauvik Das and Adam Kramer worked for Facebook and they published a paper about users “self-censorship” (linked). Facebooks objective was to better understand how to reduce self-censorship, because more posting means more profit.

They tracked the “self-censored” content of 5 million English-speaking users over 17 days for the purpose of this study, but they will never not do this.