Most of you probably understand that Facebook analyzes the content you post but I don’t think many know that they also analyze what you type and then delete: they analyze what you *don’t* post.

In 2013, Sauvik Das and Adam Kramer worked for Facebook and they published a paper about users “self-censorship” (linked). Facebooks objective was to better understand how to reduce self-censorship, because more posting means more profit.

They tracked the “self-censored” content of 5 million English-speaking users over 17 days for the purpose of this study, but they will never not do this.

https://ojs.aaai.org/index.php/ICWSM/article/view/14412

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I stay away from Zuck products and now Musk stuff too.

Fascinating. Now that I know this exists, I’m not surprised by it either. All in the name of understanding the user and showing them moar ads.