They never did. Why bother? They control the standard, their market is captured, there is hardly an alternative. They could sell a fucking banana with an apple logo on for double the current retail price and they'd sell out.

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Comparable Samsung phones with greater global sales in Q1 2025 have 120hz 🤷🏻

It’s about iOS not the hardware

Whoever cares about refresh rate buys the Pros. iPhones are a status symbol to an extent so people won’t mind paying a big extra

Yeah I agree. I get that the middle of the bell curve overpays for features they don’t use and prioritizes status symbols, convenience, or familiarity.

I’m just pointing out it’s amusing how they get away with including old tech and weak specs.

What about US?