Why does it matter whether they outsource it or keep it in-house? At the end of the day, it’s all just people creating something and putting a company’s logo on it.
Discussion
That is exactly the difference. One of them create while the other slap a logo on it.
It's not 'wrong', but it's not the same thing. One of them is a glorified distributor. The world need them but they can't exist without the creators.
Personally I see a world where Bitcoin brands do not simply gather enough money so they can hire chanel expertise to sell perfumes. That is very Proof-Of-Stake. I see a world where they put in the work to aquire expertise, build infrastructure and compete with chanel as creators.