You can’t both have someone that can resist censorship and posting on it for free.
You either require some proof of payment or you delegate to someone else the decision of what you should see.
If I have to delegate it to someone else why not just choose a company that has a certain level of public scrutiny rather than some random people on the internet I find amusing?
If we go with some sort of payment, zaps to other people can be faked.
So it’s either zaps to each recipient or PoW.