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I bought my cat Russian food, and you ask: "Why are the inscriptions not in Russian?"

Here's the thing. If you write in Cyrillic, sales go down, but if you use Latin and some (any) language, sales go up.

Of course, by law, the ingredients and the address of production must be written in Russian, but this is placed on the back of the package.

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Discussion

Janis 2y ago

Any idea why that's the case? Where I live using the local language increases sales. To the point where manufacturers from neighboring countries sometimes even use a local-sounding brand just for our market.

Иван 2y ago

Because Russian product is associated with low quality, while German, Japanese, etc. is the opposite. It's not just a stereotype, there are reasons for it. So local manufacturers have learned to use it to their advantage.

Also, Cyrillic fonts are often poorly made and look worse than Latin fonts.