I think as the protocol gets built out, the use cases will bring people in. Being able to tap directly into IPFS and Bittorrent will allow large content files to be shared dynamically. When the new community built Wiki starts getting content that rivals the original in accuracy, people will flock to it. When creating a node is as simple as launching IPFS Desktop on any computer, it will bring people and organizations in. When scientific and financial data starts to show up directly on Nostr nodes, Wall Street will start to take notice.