Seed oils bruv.
Discussion
that's used here too
only in the Mediterranean im sure they mainly use olive oil
Lots of rapeseed oil in central and northern EU as well, not only sunflower.
I think US paranoia with diet comes from the stupid amount of sugar, and thousand other shit, they get in absolutely everything. In EU is quite bad, and getting worse, but over there its been bad for quite some time.
but not canola oil btw. that was main difference in ingredient lists i remember from when i was in us.
sunflowerseed oil is the popular one here.