I don't disagree at all. It's the protocol that their service is built on that matters.

Nostr makes sense in that regard, and social media is just one application of the protocol.

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Yes. What i'm saying is that CEOs also matter, because they have the incentive to push adoption of the protocol.

If you leave that to a bunch of nerds you'll get nowhere. This is not bitcoin.

No CEOs -> nostr ded

Nostr should always be attractive for the 1% who care about permissionlessness and censorship resistance. CEOs are needed to build things that will attract other potential users.