My first instinct was to disagree... but I really need to think more about it.

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Discussion

Design is a double edged sword and can be used for things great and terrible.

Design is a form of storytelling. Storytelling that places the consumer/audience of the design elements in the story. Once your audience is engaged as the main character, then you can make them do whatever you want. Like words, visual elements can steer your audience to your desired end point.