It IS that deep and that is the problem. Bitcoin is everything people don't get about computers and money. Nostr is everything people don't get about algorithms and hidden incentives and social engineering...AND you have to get bitcoin first (or something like that). Most people are too broke and exhausted to even try to figure out bitcoin. Its nearly impossible for me to get my friends to use a more private messaging app because they don't get the PRINCIPLE. Then try to get them to reject their dopamine addiction to a social media platform they have used since they were 12 for something that doesnt hijack their reward system...that just a few weirdos use to talk about solutions to problems they have never thought about? Tough sell.