Today, we have conflicting pronouns. And not in the culture war/gender sense, but rather 2nd vs 3rd person. Is this sentence talking to or about boomers? The world may never know.
Discussion
Today we're taking issue with stylized brand names. Specifically, "ego death capital".
At first glance, you might think this is a typo. I did. While I'm aware of the company, I've only ever read about it news publications. Until I visited theor site today, I had no idea they stylized their company name in all lower case letter.
This isn't unusual. Plenty of brands do this. Adidas perhaps being chief among them.
But the issue here is Bitcoin Magazine's lack of standards and style guide.
Two articles earlier this year capitalized the firm's name as one would expect with a proper noun.
Meanwhile, this article back in December used the lower case stylized version:
Now, obviously the editors at Bitcoin Magazine can choose whichever version they want. The issue is consistency. Inconsistent standards like this can be mistaken for, well, mistakes. And if they've overlooked this, then what else have they overlooked? Is this a reliable publication?