My experience with your zap somewhat mirrors @archjourney. Here's the order of events as I experienced them:

(1) Received a notification on Primal that you zapped my post (no link was shown [see screenshot]).

(2) Clicked through to your profile to see if you had content I might also enjoy.

(3) I am a creator interested in alternative monetization models--your content seemed aligned and I decided to follow.

(4) Noticed the zapvertising link in your profile bio/header.

(5) Clicked on the link in the header to see the webpage.

I'll continue to follow your experimentation. :)