I've seen so many people with primal Lightning addresses even before this premium thing was launched
Discussion
They gave you a random one if you use their built in wallet. I'm assuming with premium you will be able to select how it displays.
Correct. I randomly got bravecobra6 as my Primal lightning address - works fine. To customize that with my preferred handle I would have to claim it and pay monthly for Primal premium.
I was VERY tempted until I connected Coinos to Damus and everything just fell into place.
All depends how badly you want a custom Primal address?
It felt a little weird to pay for the privilege and prestige of the Primal check mark. A little to X’ish. But it’s good to fund development of a platform we all use, so there’s that - and Primal 2.0 is pretty fraking good! 
tbh, I didn't know premium existed
Yeah - several of the OGs and people Primal want to promote have custom (premium) handles. I tried multiple ways to select my Primal LN address, but kept getting randomly generated ones, then I realized it was a premium thing. It might still by invite only?
I could only ever use my Primal wallet to zap nostriches so that locked me into the Primal app. Then, with the help of some amazing folks here, I stumbled into why Damus on iOS had no zap icon (whole thing). Figured out thru trial and error how to enable the zap icon in Damus, then connected a Coinos wallet via NWC to Damus and was off to the races!
Yeah, I guess you have to pay now. It was free once upon a time