This is a long discussion, but there's something about people who produce content, expect people to consume it while simultaneously

1. not doing exactly what they expect you to do: sit and consume media all day instead of touching grass, or actually use the product they're selling you

2. not understand or believe what they're telling you, or bother to do so

These are different people. The marketers that never consume social media, simply post and expect others to watch their content. Most of those who have teams don't even know the communities (or social media services) they're posting to. The sales people that make money selling you a good/service, they themselves, would never use or recommend to their family or friends.

The disconnect:

The ideal: my life is better if I do X, and I'd want my friends and family to do or use X

The reality: Doing Y is not something I'd recommend, but it sells.

"I wouldn't let my kids sit on Instagram all day, but I make a living from other people's kids sitting on Instagram"

Idk, I think there is a market for real things. I think people can value "real" things, but often don't care if it's an inconvenience to them. Believe what you sell, and youll never live this paradox.

Those who have never taken the time to see or experience both sides of this salesman's paradox won't understand.