Sure, one thing that really helps normies is to dispelled the Apple privacy lies. Normies think Apple is private and think the data on their phone is theirs alone (family photos, SMS messages, etc) because Apple markets it that way.

If you explain that iPhone does not keep your data private, it only limits use of your data by Apple and its 'data sharing partners', normies tend to recognize the corporate shenanigans and sometimes they'll ask "what can I do if I don't want Apple to have access to ". Thats when you can bring up Calyx and Graphene (although I usually promote the latter first) as practical ways to enjoy a smartphone without handing over your data to Apple or Google.