The main benefit is that there's no longer a reliance on DNS at the individual level. Even if at some point nostr:nprofile1qqs2xugc5jyguqkj36rk0syv4tmnkjdtmtperttl7x9rqjy3ustdcvcppemhxue69uhkummn9ekx7mp0qy2hwumn8ghj7un9d3shjtnyv9kh2uewd9hj7qg6waehxw309aek2mnyd96zumn0wdnxcctjv5hxxmmd9uxa0uz8 gets attacked or the site gets taken down, there will always be an entrypoint to the open market. Truly permissionless commerce!