The main benefit is that there's no longer a reliance on DNS at the individual level. Even if at some point nostr:nprofile1qqs2xugc5jyguqkj36rk0syv4tmnkjdtmtperttl7x9rqjy3ustdcvcppemhxue69uhkummn9ekx7mp0qy2hwumn8ghj7un9d3shjtnyv9kh2uewd9hj7qg6waehxw309aek2mnyd96zumn0wdnxcctjv5hxxmmd9uxa0uz8 gets attacked or the site gets taken down, there will always be an entrypoint to the open market. Truly permissionless commerce!
Discussion
Users of the protocol should always have permissionless self hosting as an option. Rock on 🫡🙏🏼