everyone’s saying “nostr can’t win by being a twitter clone”. fine! but no one ever goes on to say what that actually means. so let’s talk.

maybe it means:

-built-in value flow (zaps) isn’t a feature, it’s the core.

- identity that you own, not a username some corporation grants you permission to use.

- open algorithms. not just a single feed, but infinite feeds you get to choose from.

-censorship resistance by design, not a cheap PR talk.

- clients who don’t pursue ad dollars, but represent you.

nostr doesn’t need to reimagine what “posting” means, but it must reframe the rules, the incentives, and who’s at the helm.

now the real question: how do we discuss that? how do we market something this different and unique?

- don’t say “it’s like twitter but decentralized”. that’s weak and does it a disservice.

- feature real stories: creators supporting themselves, devs creating crazy new clients, people connecting without intermediaries.

- if nostr stays as the curated bitcoin community in people’s mind, it will not win.

- make the strangeness and weirdness a feature. lean into the notion that this isn’t for everybody (yet), but it’s for you.

- design onboarding that’s like joining a movement, not just another app.

- let the community be the brand: open, messy, weird and real.

just my two cents…