I don't find it pointless, I have a hard time trusting the process. It seems there is no showing the work and you have to accept failure as a success that hasn't been acknowledged yet.
Marketers gonna market... their own ideas. 😉
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I think the fact that I've never worked with a good marketer is part of the problem. It is like working with a bad dev can make you question good any code actually works.
Same with bad analysts.
