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First rule of marketing:

People who are bad at marketing think marketing is pointless.

I don't find it pointless, I have a hard time trusting the process. It seems there is no showing the work and you have to accept failure as a success that hasn't been acknowledged yet.

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Discussion

Laeserin 1y ago

Marketers gonna market... their own ideas. 😉

plor 1y ago

I think the fact that I've never worked with a good marketer is part of the problem. It is like working with a bad dev can make you question good any code actually works.

Laeserin 1y ago

Same with bad analysts.

Low Information Voter 1y ago

There's plenty of metrics for measuring marketing effectiveness.

But the numbers almost never shared outside an organisation.

plor 1y ago

I have limited experience, but anyone I've worked with or tried working with wanted to discredit the metrics as a method of devaluing the work.