I feel a potential resonance with Texas Slim and the Beef Initiative.

Maybe LeatherMint account is your shop, the "Texas Slim" account. And you create another entity like "Beef Initiative" (Craftmint?) that shares content from Craftsmen and maybe starts a movement and highlights and connects people to craftsmen they are looking for.

You could use the LeatherMint accounts to share at first, but if you build the sharing part- the natural growth of that would be similar to Beef Initiative I think, a network of craftsmen, competing and building each other up to the highest quality and lowest time preference.