Its a good thought.

My concern is the unpaid, unlimited tech support side of things.

I run a mailserver and fileserver and let selected friends and relatives use it.

Extended family will tolerate astonishing levels of fraud and fail by powerful multinationals, but get mad at me for an hour-long outage that happens while I'm on the road.

Sometimes people need to pay for things to value them. And I don't want to complicate close relationships with that. Applies 10x to financial services.

Best if normies have a simple business relationship with a service provider.

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Yes, I completely agree and understand this, for now.

I do think though that given how much of a rise in popularity self-hosting has had in the last years, heck, decade, infrastructure has also improved, will continue to improve, and there's something we can take advantage of there.

By self-hosting I don't necessarily mean it needs be in your home - I have a self-hosted stack at home, but also have one running in a DC with redundant power and internet feeds which I use for "public" use and pay for out of pocket.

Regardless, my point is to go smaller. Let's host for our friends and family, if they pay for ruggable services, surely they can spare some change for upkeep costs whilst maintaining a higher degree of trust.

Stability and keeping downtime to a minimum is something that with time I've come to believe mainly comes down to process. 4/5 times any downtime I have is caused by something I touched. The software in general tends to be stable and works as it should - Have you found the contrary? If so, I'd be curious to know what your infra stack looks like.

Finally, I think it's a vision worth considering as a stepping-stone between general custodial services, and full self-custody.

4/5 being something I've touched matches my experience, too. The remaining 1/5 is mostly automated updates or security-related.

Agree re the rise of self-hosting, but I'm wary of the "Uncle Jim" model. I think devs should focus on the "small business decides to in-source" and the "small business / contractor offers extra value-added service" models first.