In 2009 a Christian church in NZ decided to bring those sentiments out in the open
Within hours of the billboard being erected outside the Anglican church of St Matthew's in the City, in central Auckland, it had been attacked by a man who clambered on to the roof of his car to smear brown paint over it.
The church had asked an advertising agency to come up with ideas for the poster and the one they had chosen was not the most radical.
"One of the options we turned down had a sperm coming down with the words 'Joy to the World',"
