I've long thought that the one feasable way to monetize *anything on the internet that could replace the yucky advertising model is facilitating monetary transactions between users and collecting fees.
Look at how many fees credit card providers and payment providers collect. We are removing them from the equation and can step in to use these fees for the good of the network.
That's why nostr will succeed is that it has traction integrating p2p payments and is moving in the right direction with splits etc.
The service operators and developers will have to position themselves in the network so they can collect fees for operation expenses on each transaction. It will not be nearly as lucrative as advertising and that's why we should attempt to run extremely efficiently to ensure that the services can pay for themselves while the snowball grows.
That's how I think it will work anyway.. 🤙