I agree, but it will take time. For example, I can pitch that NOSTR doesn't control your feed, that open source NOSTR clients don't track and sell your usage patterns, and that it's censorship resistant. But pitching, "You get to fiddle with relays." is not a selling point.

Later, when NOSTR isn't a mystery to the masses, they will want to know how to tune their carburetors for optimal performance.