He was young, good looking, very smart and a great inspirational speaker, and a war hero.. He was relatively conservative in terms of fiscal issues and he believed in sound money. My favorite attribute of his is that he was unapologetically a man of peace (see his 1963 “Peace Speech” at American University, which was a masterpiece). Ultimately though, I think this last attribute is what got him killed. Killed by the same permanent war advocates who still have control over the US government today.