Nice.

;)🫂💜✊

**Why would I ever go back to legacy media from #Nostr?**

It's a fair question, especially considering I deleted my other

accounts three years ago and stopped posting to Mastodon two years

ago. I lost tens of thousands of followers in the process, but

it's been my main mission for the past two years to #grownostr.

That said, it's valid to also have accounts on legacy social media

for other purposes like business, wide reach, etc. If you want to

have influence and connect with the masses, it's wise to run your

own website and meet people where they are.

Nostr is a beautiful and important thing, but it's still a work in

progress and growing. The user base here is still very small

comparatively. As a consultant, agent, or business owner, it would

be unreasonable in most cases to advise using #Nostr only unless

that business, person, or organization already had a mass following

willing to follow them over, was super niche, building a nostr

service or client, and/or was at great risk of being cancelled.

**Let's break down the key considerations:**

1. **Censorship Resistance vs. Privacy**

Nostr offers unparalleled censorship resistance. Users don't have

to worry about being "cancelled" or losing their account. However,

it's crucial to understand that Nostr is not private. Once a note

is posted to the relay network, it's public by default. You can

only request edits or deletions, but there's no guarantee relays

will comply. Privacy and anti-censorship are two different things,

and Nostr prioritizes the latter.

2. **Payment Integration**

Nostr has a payment platform built-in, allowing for sending and

receiving coin. This cuts out many middlemen and offers a way to

get paid directly for your content. It's a significant advantage

over legacy platforms that often take a cut or impose restrictions

on monetization.

3. **Audience Reach and Growth Stages**

For example, if you had a band, you'd want your music to reach the

most people possible. It's the same with most products and

services. It depends on where you enter the marketplace:

- **Start small:** Small gigs, small crowds, build your fanbase. Pay

for everything yourself.

- **Growth stage:** When you hit the ceiling as your popularity

grows, it might be valid to sign with a label. You'll lose some

creative control, but gain access to resources for recording,

marketing, and distribution.

- **Established success:** Found your own label or platform,

leveraging your established fanbase.

4. **Business Strategy Examples**

- **Yoga studio** = Advertise locally as a priority.

- **Yoga Author** = Advertise globally on the largest platforms for

the widest reach and influence.

- **Podcast** = Stay indie, get wide distribution. Be on Apple,

Google, wherever people get podcasts.

5. **Content Control and Persistence**

- **Nostr:** Content persists across relays, making it

censorship-resistant but also difficult to completely remove or

have absolute control over your content.

- **Legacy Social Media:** Allows content deletion, but platforms may

retain copies and can cancel your account at any time.

- **Personal Website:** Offers ultimate control with the right

hosting provider.

6. **Platform Diversification**

It's often wise to diversify your online presence:

- **Use Nostr** as your primary platform for authentic, uncensored

content.

- **Maintain legacy social media accounts** for wider reach and

audience engagement.

- **Center everything around your own website** for maximum control

and SEO benefits.

Look, Nostr's been my main gig for 2 years now, and if you want the

real, unfiltered me, this is where you'll find it. But let's be

real - there's a solid case for keeping a foot in both worlds.

**Here's the deal:**

- **Nostr** is your go-to for speaking your mind without fear of

censorship. Plus, that built-in #Bitcoin payment system? It's a

game-changer for creators.

- **Legacy platforms?** They've still got the numbers. If you're

trying to reach the masses, you can't ignore them completely.

- **Your own website** is your digital home base. It's where you call

the shots, no questions asked.

**The smart play?** Use each platform for what it's good at. Nostr for

the real talk and direct supporter engagement. Legacy social for

casting a wide net. Your website to tie it all together.

As Nostr grows, yeah, we'll probably shift more focus here. But for

now, especially if you're running a business or building a brand,

you've got to fish where the fish are, you know?

**Bottom line:** Nostr is where I live online. It's where I'm most me.

But I'm not blind to the reality of today's digital world.

Sometimes you've got to play the game to change the game. Just make

sure you're calling the plays, not the other way around.

#ikitao #business #marketing

I appreciate you 🫂💜