For now, it's exciting to Zap.

But I am not sure if this Zap culture will last or not.

Hopefully, it will.

We are all used to this ‘free content, but you are the product’ model from these web2 platforms in the last 10-20 years.

It will be a hard switch for people to part away their precious sats, which can potentially be of 100-1000X value in future. For the content, they were getting for free earlier.