Excellent points:

“…have long been a advocate of "building in public" and the "Orbit Model" of marketing and to me this is one of the paths forward aside from @Blockstream approach with zapvertising. If I was to build a product/service I want my clients to see my journey when I'm building up my business. I want my product/service to become a story that I have shared with the users that have followed along. My failures, my success, I want the community to see that. When it launches I want to share in the milestone with the community I have built. Doing it this way, to me it's no longer an ad, but I did/doing something cool and it's up to you if your buy something from me or not when that milestone is reached.”

What you have written here is exactly why nostr and its clients resonate so much with me. I have been here for many iterations. For the successes and the failures. I am invested in the success and am willing to contribute to grow it and protect it. The best thing is that it feels like we get immediate feedback from the devs. They throw it out here for us to play with, we give feedback, and then they adapt. It builds a social fabric that is resistant and builds loyalty to clients and the protocol.

Grass roots, transparent, shared goals and contributions from a multitude of devs with different ideas. We get to hitch a ride and feel like we are in it to win it.