They wanted to do a demo where they pumped exhaust from a TDI into a room with a guy on a treadmill to show how clean the air is. It took a while but someone finally brought up the idea that a German company gassing someone isn't a good look..... True story
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….and then they commissioned testing of the emissions on monkeys, that were trained to watch cartoons while having the fumes pumped into the air. Netflix has a really interesting documentary on it called Hard NOx - Dirty Money
yeah, that's where I found out about all that crazy stuff. Was a great show
I hear Case Study
I remember the time I had to do it in BSchool 92’ about nestle / bottle water
I argued vehemently that no one would ever pay for bottled water 😂
I’ll have to check that special out.