Devs that create literal altcoins in the form of ecash tokens don’t have the moral high ground to say this. Some (maybe even most) of these companies might end up being shitcoin companies that will play the fiat ponzi games, but bitcoin on the balance sheet of companies is literally the early stages of hyperbitcoinisation. Let’s all remember that many early adopters of Bitcoin also didn’t hold their own keys, until Mt. Gox taught them that lesson the hard way. There’s no reason to expect different behaviour from corporations at this point.