Okay, so we know nostr is different. Decentralization means no algorithms controling your feed. Better yet, you can control your own feed. Mute stuff you don't like. Join a relay that filters stuff according to your interests (shameless plug for nostr:npub1h8lhed2da096g2wcsh2crmyvenune046rqkejc8f8pcaag8qj25qqadp5p our muslim relay). Explore the "other stuff" and start your own community. There are lots of options!

But, what does advertising and marketing look like in such a strange place like nostr?

One thing for sure, it must be different. A lot of folks here found nostr because they didn't like what they found in other SM spaces. To become a clone of those platforms and repeat their marketing stratagies and tactics should not be expected to return the same results here.

Zap adverts have been seen as the nostr unique method for marketing in this space. Two studies have been done that are quite useful to review.

nostr:nevent1qqsyag4n7mu3c8ja34683udgpwzpe8s487ldna9fdd0hyw456k75n2czyz6txu27m4hrdv4cmjx49d823qy8a6agwruu8f8479ttt9jgdv8v5qcyqqqqqqgtnxu40

nostr:nevent1qqst93hmkanm75keu9jklntn2ukh8erteqkjg02xrm8sw4krjyvzg6szyp2hn4wqrg9n64vvfe3wx5jkqegfl3877r8ewcd3u8lghy7mzpx76qcyqqqqqqgrkq3f4

I would strongly encourage reading through both these (and the comments of the posts) to get an idea of what might work if advertising is something you look to do on nostr.

I'll add some more thoughts in the comments to this post but wanted to share and get the convo rolling as we build out our own space here.

What about this nostr zapping stategy do you like? What do you not like?

Are you a muslim creator or business that has something to offer the community? Please share your thoughts! 🙂

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Getting sats alongside an ad is probably better. Less mental spiritual rape of SM ads that force it down your throat. Only question would be, is there a way to filter who can and cannot zap? Whether that be node based or otherwise. Sure, I might get sats but if I were to imagine my posts to become inundated with zaps advertising all manner of stuff, I'd find that pretty annoying. Especially if it's for useless shit or things I have no interest in to begin with.

Muslims are 100% inbred when you go back 3 generations.

It’s a trunk, not a tree

I did similar experiments before those two, but prepared the results less thoroughly. 2 in total with one year in between.

The short version of the result was: 0 conversions, but 40-50 more followers with 1000 ad zaps at 21 and 50 Sats each. You'd need to invest more zaps to get a somehow more representative result.

But that's just another form of cheap marketing, incentivized and morally legitimized through zaps. Meaning, people only accept it and don't classify it as spam because they get a few Sats for it.

The marketing approach that really works here is authenticity, I would guess. Spit out notes about your expertise for 3 years straight and eventually enough people will know that you're the XYZ guy. And for an extra boost, get some testimonials on Nostr (signed and authentic). And remind people by reposting them regularly. Though that would become borderline again; I would quickly unfollow such annoying people. 🤷