There is literally no audience here. Some YouTube channels or subreddits are more popular than entire Nostr. That's why you can't talk about the ultimacy of nostr hashtag.
If any big business made Hopslols app tomorrow, ALL would think they were in Hopslols and no one would care what protocols the app uses are called.
Still many people use mIRC when talking about IRC. No one remembers the name of email protocols. No one cares what Signal protocol is called. There are exceptions too. For example Matrix. But it's because of a popular movie. If a protocol was called Matrxter, people would try to forget the name.