“In 1993, Gary Kremen saw potential in online dating, but the world was yet to be convinced. Kremen had everyone in the company create a profile on Match.com, including his girlfriend at the time.

This trick helped the company grow the number of users, but it came at a cost. His girlfriend met another man on the site, and left Kremen for him.”

Either a Frankenstein like story or great marketing, either way he probably has no regrets.

https://www.tumblr.com/worldwidefacts/152841229506/founder-of-matchcom-gary-kremen-lost-his