They don't tell you hiw hard it is to start an hyperbitcoinzed company before you start.
Discussion
There's no one to tell you. You're a pioneer.
What are the biggest challenges?
The secret sauce is networking, but it is my biggest flaw.
As for challenges I would say the biggest is people don't take you seriously. At least it's the feeling I often get but it could be in my head. It's difficult to take yourself seriously when you do something so... uncommon.
You can't do it without high value products that requires à lot of work.
Mowing lawns has been my jam for 5 years and basically converting that Fiat to Bitcoin has been quite easy...
Starting I did 50/50 now I'm up to 85 percent bitcoin...