I'm agnostic about Apple and Google, but the thing that strikes me is this.

You ask Google, do you share my data. They say hell yeah. Do you profile me. Hell yeah we do.

Apple has never admitted anything until they were caught out. Did you give China access to stay in their market. That's commercially sensitive. Do you use device information to profile us. Silence!

They're just bad in different ways. Google is blatant. Apple is devious.

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Apple are the ones that straight up announced they won't allow privacy on their devices anymore and can report people for what's on their devices

And then there is this (which frankly ought to end the discussion, it PROVES they can't be trusted with privacy)

https://arstechnica.com/tech-policy/2023/12/apple-admits-to-secretly-giving-governments-push-notification-data/