I agree. I listen to things and then if it's a topic that captivates me I do research and may write an article on it.
It brings up a controversial topic: fountain does the #40hpw and I believe they payout sats to those who accomplish it.
They give out says for people who share fountain content as well.
Its a killer marketing initiative. But, like you mention when does the marketing initiative dilute the quality of the product and use cases you're trying to push?
Now you're seeing the #GM debate and the zaps over likes debate. There is so much going on in nostr that is pushing the limits of social media as we know it meanwhile people on x are circle Jenking around Elon Musk wishing, hoping, to get enough follows to get sponsorships or paid on x.