Multiple creators referenced a video about why you shouldn't monetize your hobby so I got curious and watched it. Inevitably, the topic turned into how soul draining it is to serve The Algorithm.

The major point was that monetizing your hobby meant that you have to start catering to The Algorithm in order to stay relevant and on trend. You end up doing projects that you otherwise wouldn't do in order to farm views. Or you go the other way and you put out a project that you really enjoyed doing but The Algorithm can't decide who to serve the video to because the computer can't tell what it is and whether or not it's worth serving.

What a miserable existence, no? To have The Algorithm at the reins of your creativity, instead of your own self.

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Discussion

I have been thinking about monetising hobbies and the implications for a couple of years now. I find it very interesting, and sometimes confusing. 🫤

I've been doing it on and off for many years and have tried a lot of different strategies. All I can say is that sometimes it is good that hobbies stay as hobbies.

fortunately, I have a lot of interests so there's always something that isnt in the monetization mix 😅

I have been working on a theory about the inclination to want to monetise hobbies and finding “meaning and purpose“ being one of the difficulties folks will face in the transition to the upcoming post labour economy.

I don’t think it’s just the algorithm effect. It’s also that when everyone who is trying to start a profitable small business goes onto social media, it starts to change the environment.

I made a 9 to 5 office career out of my hobby. It took the fun out of it.