The hype is a self inflection point.

Developers developed a development that develops new developments without developers 

I used it to learn to code.

My favorite use though was a surprise one: cooking! Instead of searching for the perfect recipe and wading through lots of crap, I can tell Ai what I want to cook and which ingredients I have. You can then ask for changes to fit the dish or meal exactly to your tastes or what you have on hand.

Do you still use AskJeeves to search, or did the Google hype get to you? If it's the latter, what's different now?