Logo kinda looks like a wasp or a hornet - saw nostr:nprofile1qqsdv7ds7ny5ssc8wvqujgzgpjwj7tgje8ax6yp49cf5avwqsg56exspz3mhxue69uhhyetvv9ujuerpd46hxtnfduq3qamnwvaz7tmwdaehgu3wd3skueqhguht9 point this out too. Otherwise the branding looks super clean and I like the new look.
A short blogpost about our recent rebranding
https://getalby.com/blog/introducing-new-alby-brand-identity
Discussion
Donโt like it at all.
What you had works, donโt try to fix things that arenโt broken.
I like the individual logos for the apps they are building and that they are going for an ecosystem look so each tool has its own identity. But for them trying to keep the bee as the symbol of cooperation and growth, it def looks like a hornet or similar. I like the color scheme fine though. Would be nice to make have that same touch of black in the main logo that they have in the individual, but I get that the simple 2 color scheme is way more versatile and works far better when icons or images have to be really small. Iโve run into that myself while weโve done brand marks and the like.
This could throw off the balance, but the butt should be more rounded to emphasize itโs a bee and not in โattack mode.โ Overall I like it fine though. Iโm a minimalist fan myself.
Yeah, they definitely going for the more โconfidentโ look but it gives me the โsketchyโ app feel.
But the bee was nice, they should build around that and not discard it altogether.
exactly. I'd keep the overall redesign but just make the bee itself more "friendly and approachable" than corporate and soulless.
In total agreement. Simplicity is best, and I imagine the original bee did not scale into a micro-design format for the different services.
The old nostr:nprofile1qytzqamnwvaz7tmjv4kxz7fwv3sk6atn9e5k7tcpr3mhxue69uhkummnw3ez6vfwde3x7tnpdenkzmnf9e3k7tcqypr90hlgjed73xq2jvrjhna4ukdx2yjyqmdslqvjzhh83wj8jd9numxx6g9 logo was WAY better, it stood out and had depth and strength.
IMO could have shaped the hub/go/extension Logos to match the style of the original in order to build and strengthen the original brand.
Now this WHITE and Yellow logo FADES into the background and I don't even recognize Alby anymore in the sea of avatars along side it.
Sorry Not Sorry!
100% agree. the new logo is forgettable. the old one wasn't.
At least fix the nostr avatar so that its a yellow bee on a dark background instead of white bee on a yellow background. the white on yellow thing bothers me like no tomorrow.
The previous logo gave them a cute and likable mascot. This new logo is for sure not it. They need to revert back.
Yeah. Gettinโ a wasp vibe. Maybe they want to infer sleek and stingy instead of sweet and sociable.