Hooooo… The GS1 m@phia not gonna like it…
What if products had a Nostr *NPRODUCT* instead of the usual GTIN (UPC/EAN/JAN/ISBN/etc) code?
- Manufacturers would own the digital identity of their products, for free, without be locked in the proprietary GTIN (UPC/EAN/JAN/ISBN/etc) market;
- It would be possible for buyers follow a product they own and be alerted about production problems, updates, news and suggestions;
- Nostr e-commerce/reviews apps would have a better integration for products, with a news live feed from the manufacturers;
- Manufacturers could offer a specialized customer support via DM using the product profile;
- Manufacturers could promote resellers, and possibily onboard them on Nostr;
- Manufacturers or sellers could cryptographically certify the purchase of a product to issue a warranty;
Identity attestation is easy, the nproduct is stamped as qrcode on the product or its packaging.
Let's introduce NIP-88, a PR about products classification:
https://github.com/nostr-protocol/nips/pull/1225
Comments and feedback are welcome!

Discussion
If we take what they have done and make it better, they will either adopt the improved standard or get left in the dust. That's how market innovation works.