I think it’s different, not your usual sign up process and requires education.

Having many steps to get familiarise tens to drop users - same like how from eyeball view to sales conversion can be <1% and the CTA has to be as simple and seamless. Perhaps not a Nostr thing but just common user behaviour.

I think it also helps to capture as many early adopters know instead of worrying abt mainstream users as the latter will follow suit.

And one way to capture early adopters to get more market segment users. For example :

1. Pablo mentioned how the highlighter tool is helping his wife while she authors a book, so more writers can try it out ? How do we reach out to more writers ?

2. Amethyst released tik tok version and once its NIP is friendly across Nostr users, maybe can create many marketing campaigns and competitions to attract new users.

3. Iris has photo tiles while would make it a photography haven, various social media influencers and can be users as commerce with zaps.

4. Small businesses can start taping into selling on Nostr - To be fair I don’t know how many market places are there on Nostr and how it onboards sellers.

In short, I think what we need now are users of this tools, marketing campaigns - ie competitions, introductory videos etc - even campaigns like find the most creative ways to apply these tools to your day to day lifestyle - these are the early adopters who will bring in their mainstream followers