I think the secret key to #value4value is a relationship of trust and mutual respect. When that exists it’s almost like you start to try to “out give” each other, with the underlying value being exchanged in various ways. Sometimes it’s money and sometimes it’s other things or actions. But without that mutual respect for each other, then people start to simply try and take as much out of other people as they can without giving anything in return.
Discussion
The principle that value is not necessarily a financial thing can’t be elevated enough. Time can be (and most often is) more valuable than money. An experience, a moment, a connection. Rich people spend ungodly amounts to find shit like that and can’t buy it.
To me, this is so obvious that its's inescapable. I don't understand how anyone could think that money or power or business standing are all that matter. I subscribe to the subjective theory of value. Value is not necessarily measured in money. The Austrians understand this.
I can see your point, and I think that that contributes very much to a healthy society. However, outgiving the other person and complete understanding of the other person's needs are not strictly required for mutual benefit. If they were, we wouldn't get anywhere, because that level of understanding of other people is fundamentally impossible to have at a large scale. We cannot always know what the other person needs, but we can offer what we have as an option and let them decide, with prices and stated conditions coordinating the information needed for the final decision to be an informed one.
Like, you're describing love and full understanding. Between friends, family members, romantic partners, or just people you meet and share a genuine connection with and an understanding enough to directly help them. That is beautiful. I am a big advocate for it. It's especially needed in our families and close circles, and mutual aid societies, workplaces, etc. It is not the only kind of mutually beneficial voluntary exchange though. Basic respect, or abiding by a standard that amounts to basic respect, and individual selfish motives, are frequently all that are required for some awesome stuff to happen. All the rest is just even more awesome stuff.